Visual Overture to Suspend Print Magazine Production, Will Refocus Energy on Consultation Services and Artist Resources
Atlanta, GA - January 12, 2012 - Visual Overture Magazine announced today that it will suspend production of its print magazine (and the digital edition of that print magazine.) Other operations, including its website, VisualOverture.com, its artist services division, and the various online artist resources offered, will remain business as usual.
The last issue, Winter 2011, will be the final issue mailed to subscribers and represents the 10th issue produced since the first publication in Fall 2009. All available past issues are still offered for single copy purchase in the web store.
Reasons for discontinuing production of the print magazine include: rising costs, industry-wide declines in print media advertising and subscription revenues, and the desire to refocus the company's energy to other outlets of helping emerging artists.
The company's owner and CEO, Arlissa Vaughn, cites the current economic recession as a major factor in this decision. “Printing, transportation, and fulfillment cost increases over the past few years make publishing a niche print magazine at an affordable price impossible without advertising or significant artist fees,” Vaughn said. “Because most advertisers are moving online, the ability to produce a high-quality, short run, specialty publication requires substantial costs...something I don't want to defer to the amazing artists we publish by asking them to contribute to production costs, as other similar titles have done.”
Subscribers holding unfulfilled paid subscriptions will not be left empty-handed. A subscription refund program is in place that has already been communicated to print subscribers.
When asked how the company will continue to fulfill its mission of empowering emerging artists, Vaughn states, "The original Visual Overture goal has not changed. The vision to support and promote emerging visual talent will continue to be achieved in an assortment of ways. Production of an exhibition-in-print publication was just one of many options."
Ultimately, Visual Overture will maintain realization of its mission through an array of other methods. For one, the shift in focus will allow more energy to be given to personalized artist consultation services, something for which the company has seen a steady growth in demand since it first began offering these services in 2010. Services in as diverse fields as writing (such as artist statements and catalogue essays,) art review and critique, and graphic design are among the primary lineup of currently offered products available to assist emerging artists in their professional development. Also, Visual Overture will continue to provide various free resources on its website -- the two most popular items being the database listing of upcoming artist opportunities and the artist resume guidelines. More resources will continue to be added.
Visual Overture was founded in 2009 and rapidly established itself as a leading publisher of emerging art. As the company grew, additional services and resources were developed, adding even further diversity and support to the world of emerging art. Vaughn claims, "I am really excited for the future of Visual Overture and artists who have aligned themselves with us. There is happening now a turning point for how artists promote themselves and achieve success, and I believe Visual Overture can help individuals make that happen, resulting in successful patterns of studio habit and exhibition."